Michael Jackson’s “BAD” Powers New U.S. TV Spot for Bad Guy 2



Fans of Michael Jackson may have caught a familiar beat on U.S. television this week. A new promotional ad for the upcoming movie Bad Guy 2 features none other than Michael’s iconic 1987 hit, “BAD.”

The track drives the energy of the commercial, giving the movie’s rebellious edge an extra punch and immediately catching the attention of fans around the world. More than three decades after its release, “BAD” still carries the kind of impact that makes it perfect for high-profile campaigns.

At this stage, it remains unclear whether the song will also appear in the movie itself or if its use is strictly promotional (so if you have seen the movie, please let us know). What is intriguing is how this may connect to the recent sale of half. In the past, the Estate was known to charge significant fees to license Michael’s songs for films. A notable example is the Chinese blockbuster Detective Chinatown.

This raises the question: could this be the beginning of hearing Michael’s music more often in films and global media projects? With Bad Guy 2 using “BAD” in its marketing, it may mark a shift in how accessible Michael’s catalogue has become for Hollywood and beyond.